Preparing to Sell

SELLERS

can save up to Thousands of Dollars in Commissions with Flat Fee MLS and Menu Based Fee Choices.

     FRED GRIFFIN REAL ESTATE      850-567-1900
                Flat Fee MLS and Real Estate Services
                             ________________________

       "Changing the Way Real Estate is Bought and Sold"

         * * * PREPARING TO SELL * * *

What is my House Worth?

     Friends, we need to have a forthright and honest discussion about how to price your house in today's market. Let's be positive, let's be optimistic, but let's also face reality in order to get your house sold.

     The prices of Florida houses are in a downward spiral. Most areas of Florida have seen house prices drop as much as 30% to even 50%. Condo prices are dropping even faster.

     There are hundreds of thousands of properties for sale in Florida at this time. Buyers searching on Realtor.com, Trulia and Zillow are inundated with results. How will your house stand above the crowd?

     It is imperative that Sellers set a sensible asking price. When houses are not getting any showings at all, it is usually because the price is too high.

Factors to keep in mind when setting your Asking Price:

It does not matter how much you paid for your house.

It does not matter how much you owe on your house.

It does not matter how much you "need" out of your house.

It does not matter how much your neighbors are asking for their houses.

Most Buyers will not even look at an over-priced listing.

A real estate agent's CMA (comparative market analysis) may not be as stringent as the new Home Valuation Code of Conduct appraisal requirements.

Foreclosures and Short Sales are dragging prices down. An Appraiser may need to document these sales on the new Market Conditions Addendum to the Appraisal Report.

85% of Buyers are searching for houses on the Internet. The number one search criteria on Realtor.com and other sites is the Price Range. If your price is higher than their maximum setting, your house will not appear in the Search Results. The Buyer will never even see your listing.

Sources that may help you arrive at your list price:

Market Snapshot from Realtor.com
Zillow.com
Trulia.com

Your County Property Appraiser Public Records

MLS Sales Data

What is the best way to determine your asking price?

Get an Appraisal from a State Licensed Real Estate Appraiser

     FRED GRIFFIN REAL ESTATE     850-567-1900
                 Flat Fee MLS and Real Estate Services
                              ________________________

"Changing the Way Real Estate is Bought and Sold"